I searched high and low to see if any of the helpful Twitter accounts also had accounts on Threads I couldn’t find any. Thus, finding any information about the fires was nearly impossible. And because the community is built entirely on the back of a visual app-one that is not particularly useful for rapid, text-based updates-it tends to be popular with cultural and visual creators. Much like Instagram, Threads only lets you browse for accounts, not keywords. Unfortunately, the app’s search function is garbage. If the only limit to using social media as an effective disaster communication tool is the number of available users, Threads should be able to scale that problem. After debuting on the App Store, Threads reached 100 million sign-ups in just five days. Threads has a huge advantage over both Bluesky and Mastodon in terms of its user base, since Instagram users can simply transfer their accounts and follow lists. And Bluesky has the additional disadvantage of not supporting video uploads, inhibiting real-time reporting from disaster sites.įinally, it’s on to Zuck’s creation. Bluesky, while much more intuitive for a Twitter user, is still invite-only. Mastodon is a notoriously confusing platform, which until recently required users to choose a server when signing up. While both platforms have reported seeing record-high sign-ups in recent weeks, their user bases are still tiny compared to Twitter’s. NWS Portland does not have an official account on either platform, nor does the National Weather Service or any of the state entities I had found so helpful on Twitter. A search on Bluesky turned up zero posts on the fires, while on Mastodon, searches for the fires yielded just one or two posts that simply linked to other sources. But just because they have similar functionality does not mean they have similar information. Next, I checked Bluesky and Mastodon, two decentralized platforms that allow users to search by phrase or hashtag, like Twitter.
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